not squared to charge it

The art for this one has always been the same, but the caption was originally "not squared of coupons."
The idea was that shoppers shouldn't be afraid to use coupons to save money, but the more we looked at it the more we realized this image doesn't really look like someone who is a super-saver. She's simply a shopper. She's fully equipped with her credit card and designer bag. Chances are she doesn't really car about coupons. She's not squared to charge it.