Sunday, February 14, 2010

Can you "LOVE" a sweet?

When we first came up with the concept of Squaredy Cats it was still pretty vague. Thanks to our agents, we learned to focus the idea, and put together what is called a Style Guide to present to potential manufacturers and stores. For the Style Guide we put together last year we included four cats for Valentine's Day along with several others seasons and holidays . This was one of the first we put any dimension to. Before this cat all the art was extremely flat. We still like the flat look, but sometimes it makes sense to have the depth to make a box of chocolate look as delicious as possible!

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